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Meet Melanie


CEO & Founder


I launched She Built It™ in 2015
When our twins reached the age of one, I realized my drive for my career was stronger than ever. I craved connection, collaboration, intellectual conversation, and tech innovation. It was then - with hours to think and plan in the nursery, and realizing that others craved a community like I did, I created and launched She Built It™.

Prior to launching She Built It™ I had a career that I loved assisting companies to grow through strategy and selling millions of dollars in products for Fortune 500 companies and entrepreneurs - Marriott Hotels, AT&T, the Los Angeles Dodgers, and Millennium Corporate Solutions to name a few. I also led Boards and assisted organizations with female-focused missions such as Step Up and Women’s Initiative Network (WIN) an organization at the Los Angeles Dodgers.

 

After years building a career that I loved, I met my husband, got married and we were eager to start a family. IVF became part of my vocabulary and the roller coaster ride ensued. The process left me feeling great one day and awful the next, while trying to maintain a career, a marriage, and a personal life. I know I’m not alone in this and that many of you - women and men - have been through incredibly challenging experiences to have children. I hear you and I am with you. After years of IVF we were happy to learn we’d be the parents of twins. “Mom” is one of my most favorite titles.

My passion is to support all women and men in their career growth and encourage you to follow your wildest career dreams.

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The Story Continues…

 
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If you Fail you might end up in a better place…

Influenced by my parents, you might say that my entrepreneurial spirit developed at a very young age. My mother taught school for 29 years and earned her Masters in Education. My father, a successful Business Development VP, inspired me to play the role of CEO/business owner in our home. My two favorite things to own and operate - a nail salon and an art gallery. I displayed my art and tried to sell it to my parents. I was tenacious!

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If there was a lemonade stand in our neighborhood I was all over that too. It’s rooted in my genes and I’ve embraced this career driven spirit since before my first summer job at 15 years old at a retail clothing store. All the while taking endless dance classes. I loved to perform. My senior year of high school I wanted to audition for the Missouri State Dance Team, as I would be attending my first year of college in the Fall. The night before auditions I was petrified but during tryouts I persevered through multiple rounds of cuts from several hundred girls to the final 25. Then at the final cut, much to my disappointment, I wasn’t chosen. My 17 year-old self was devastated.

A week after the let down I was invited to audition to sing, dance, and act in a show at a theme park as a summer job before my first year of college. I was not in great spirits to audition again, but my mother asked “if you don’t try, will you regret it?” My 17 year-old self let out a resounding yes! I auditioned and was chosen to perform in 6 daily shows all summer, and I loved it. When college started I learned that one of the dancers had broken her leg and the Missouri State Dance Team was hosting auditions again to add one more dancer for the season. I heard my mother’s voice inside my head and went back to try out a second time. This audition led me to a spot on the Dance Team in addition to receiving an athletic scholarship for dance. I ended up with two incredible experiences and opportunities. I learned at a young age that, if you fail, you might end up in a better place. I have this outlook in business today.

 
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You Just Have to Leap 

After two years of college in Missouri I was ready for more. I came home at 19 and told my parents “I am moving to Los Angeles.” They said “you don’t know anyone there” I told them “I’ll meet people.” When I moved to LA I literally didn’t know anyone.  I remember someone telling me before I left that “everyone who moves to LA doesn’t make it there a year before they move back home.” I remember thinking - that’s not going to be me.

Even though I was scared…really scared, I found my confidence and made the move. I’m so happy I did. 

 
 
 

 If You Could Have Any Client Who Would They Be?


Shortly after landing in Los Angeles I worked full time for Marriott Hotels and then AT&T while attending college full time at Loyola Marymount University. It was challenging - a full college class load and working a full time job - it forced me to become extremely organized, disciplined, and determined.

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After college graduation I worked for ServiceMaster where I learned how to approach clients and contact them with no prior introduction, cultivate and build relationships, and convert potential customers into clients. I learned not to be fearful of negotiations, it’s an essential part of business and I developed an immunity to rejection - rejection is never fun but it is part of life, some we win and some we lose. What's important is to keep going. After asking so many times very early in my career and hearing the word no - the no’s turned into yes. I gained confidence and clients by putting in the work - driving around Los Angeles looking up at the towering buildings, envisioning opportunity, and asking myself - “if I could have any client who would they be?” I learned how to answer that question and turn them into clients. At ServiceMaster I earned business and managed client relationships for companies including Staples Center Stadium, Home Depot Center Stadium, Westfield Shopping Centers, National Restaurant Chains, and Hilton Nationwide to name a few. I was promoted to a Regional Sales Manager of a Fortune 500 company before my 25th birthday. My company believed in me and elevated me to help the business development teams due to my knowledge of strategy, negotiation, and my ability to convert a potential client into a yes.

 
 
 

Idea, Creation, It’s Happening!

I eventually left ServiceMaster for a role with the Los Angeles Dodgers. As a Premium Seating Executive, I assisted the Dodgers in their quest to connect with female fans through the Women's Initiative Network (WIN) and through a high-performing promotion with Smashbox Cosmetics.

When Jamie and Frank McCourt bought the legendary franchise, Jamie, being a female Owner and President, recognized the importance and value of female fans in attendance at games each season. In addition to launching a women's organization she wanted to execute the first-ever “beauty giveaway” to further connect with this valued audience. Smashbox Cosmetics was my client at the stadium and seemed like a perfect fit for this innovative concept. 

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After pitching the giveaway initiative to Smashbox owners over lunch, I took it to Jamie for approval. A winning promotion was born and we gave away 45,000 pieces of lip gloss named Shortstop, Homerun, and Outfielder at a Dodgers home game to all in attendance! This is why I love business development - coming up with an idea and seeing it through to execution. Finding a way to make it happen so that it benefits everyone. A few of my clients while at Dodgers Stadium were Smashbox Cosmetics, Hospitals, Film Studios, Staffing Companies, and FedEx to name a few. Even though the season is long and the hours could be grueling, I loved my time there.

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Construction Means Growth

I joke that if you want to become a good negotiator - manage a remodel, construction project, or build something. In the last seven years my husband and I have built and designed a new home. In addition I managed a complete kitchen remodel in a rental property and along with my husband managed a full remodel of a house built in 1927. I chose and managed all of the construction design elements and managed the sub-contractors leading up to the installation phase. It was countless hours of meetings, technical decisions and financial negotiations. I learned an entirely new business and industry and improved my ability to be decisive and while managing a team of people. I believe in continuous learning and always staying a bit out of my comfort zone.